“Paula proved to be a highly reliable, strategic and talented professional. Analytical, creative and collaborative, a strong asset to any team.”
Caroline PaivaContent Strategist, Kindle / Binder
Content that
moves people.
Seven years in agencies across Brazil and Portugal. Brand storytelling, integrated campaigns, influencer and paid media.
Selected work
Click a project to read more
In numbers
Agency years
30+clients served across my agency career
7+years working in advertising agencies
4agencies: Brick, Binder, Kindle and Link to Business
Markets
Automotive technology, petrochemicals, energy, banking, healthcare, tourism, real estate and retail.
Good content starts with a good strategy. I build content strategies, lead campaigns and turn data into decisions, so every story reaches the right people for a reason. Strategy on one side, storytelling on the other, and I think about both together.
Journalist by training, with a specialisation in Communications, Brands & Consumer Behaviour (IBMR) and a postgraduate degree in Digital Media Communication & Marketing (UNESA).
Experience
Agencies & in-house
Jan 2026 — Now
Brand & Marketing ManagerLink to Business · Remote
Lead integrated personal-branding and marketing for 4 to 8 real estate consultants, owning positioning, campaigns and channels, with data-driven plans tied to measurable KPIs.
Jul — Oct 2025
Content StrategistKindle Agency
Content plans, full social media management (Instagram, Facebook, LinkedIn, TikTok) and paid campaigns on Meta Ads, TikTok Ads and Google Ads for Shorts, with performance reporting, benchmarking and trend monitoring.
Brands: Chatuba
Feb 2022 — Jan 2025
Content StrategistBinder Agency
B2B and B2C brand and content strategies in regulated, trust-driven categories. Digital launch of Hortifruti's private-label line; influencer launches for Texaco; brand and competitor monitoring with benchmarking and reporting.
Brands: Texaco, Unimed-Rio, ICONIC, Geotab Brazil, CAIXA, Braskem, Hortifruti Natural da Terra
Jul 2020 — Feb 2022
Content StrategistBrick Agency
Creative and tactical planning of integrated 360° campaigns and monthly content calendars, using social listening (Buzzmonitor, Stilingue) and trend analysis.
Brands: Lider Chevrolet, SGA Toyota, Recreio Veículos, Eagle Jeep, Bondinho
May 2019 — Mar 2020
Content Analyst, JuniorKindle Agency
Social media strategy and paid media budgets for shopping-mall clients.
Brands: Argoplan, Instituto Ronald McDonald
What I do
Skills & tools
01Strategy & positioning+
Brand positioningGo-to-marketProduct launch planningBrand voice & guidelines360° campaignsCompetitive benchmarking
02Content & storytelling+
StorytellingContent developmentCopywritingCreative writingVideo scripts, filming & editingEditorial lines & calendars
03Channels & performance+
Influencer marketingPaid mediaSEOSocial listeningKPI tracking & analyticsData-informed recommendations
ToolsMeta Ads, TikTok Ads, Google Ads, Buzzmonitor, Stilingue, mLabs, Asana, Trello, Notion, Canva, CapCut, ChatGPT, Claude, Gemini, Manus
LanguagesPortuguese, native
English, fluent
Spanish, intermediate
German, beginner
English, fluent
Spanish, intermediate
German, beginner
EducationSpecialization, IBMR, 2023
Postgraduate, UNESA, 2019
Bachelor's in Journalism, Facha, 2016
Postgraduate, UNESA, 2019
Bachelor's in Journalism, Facha, 2016
Kind words
Testimonials
Let's talk.
Open to
Full-time, long-term, in-house or hybrid roles. Open to relocation.