Marathon of Offers

About

Chatuba is a building materials retail chain with more than 60 years of history and a strong presence in Rio de Janeiro. The brand has more than 1,000 employees, 11 physical stores and a strong digital presence, offering over 12,000 products for different stages of the construction journey.

While working with Chatuba, I developed content that reinforces its pillars of tradition, innovation and proximity to the consumer, translating the brand’s strength both for institutional campaigns and promotional activations across its digital channels.

Plan

• Strategic planning and content creation for Instagram, Facebook, TikTok and YouTube Shorts.
• Management of paid campaigns on Meta Ads, Google Ads and TikTok Ads, boosting reach and performance.
• Direct support to the creative team with clear communication guidelines for the development of graphic materials.
• Filming and editing content in Reels and TikTok formats.

The Reel

To mark the beginning of the “Marathon of Offers”, I developed a Reels format directly referencing a race, connecting the campaign’s creative concept with its name.

The goal was to generate expectation and engagement from day one, inviting the audience to “run” to take advantage of the offers.