Content Plan

About

Opened three years after its foundation, on October 27, 1912, Parque Bondinho Pão de Açúcar put Rio de Janeiro on the map of the world’s great tourist attractions. Today, it is one of the city’s main calling cards.

My role

• Creation of the monthly content calendar.
• Brand monitoring.
• Leading the content strategy for the campaigns on the brand’s social networks.
• Quantitative and qualitative analysis of monthly results.
• Active participation in the brand’s repositioning process.