Broker Landing Page

About

Evaldo Oliveira is a real estate consultant in Rio de Janeiro who specialises in new developments in the city’s West and Southwest zones. His work with several developers meant that each launch had its own materials, its own details and its own path to contact.

I created and built evaldooliveiraimoveis.com.br from start to finish: strategy, copywriting, design and development, all done by me.

Objective

Bring every launch he works with into one single place, with all the key information about each development, and make direct contact with him as easy as possible.

Challenges

• Organising information from many different developments into one consistent, easy-to-compare format: typology, area, delivery date and starting price.
• Helping visitors understand the location of each launch, so the site shows the developments on an interactive map and groups them by neighbourhood (Barra da Tijuca, Recreio and Jacarepaguá).
• Letting people filter and browse launches quickly, without getting lost in long pages or brochures.
• Turning interest into conversation: every page leads to a direct WhatsApp contact, with calls to action such as “receive price table and floor plans”.
• Building trust for a personal brand, with a clear identity and the broker’s professional registration visible on every page.

What I built

• A home page with a map of all the launches and a clear promise: the new launches of the West and Southwest zones, on the map.
• A “Where I work” section that presents each neighbourhood and who it suits best.
• A launches section with filters and one card per development, with its key data and two actions: get the price table and floor plans, or see more details.
• A consistent visual identity and copy in the broker’s voice, built to be read on mobile.