Influencer Marketing

About

Texaco has been present in Brazil for over 100 years, manufacturing and selling more than 300 products, including lubricating oils, greases, cooling fluids and brake fluids. With a strong presence in motorsport (Stock Car), football (sponsorship of Flamengo) and volleyball (support of SESC Flamengo), the brand connects with highly engaged, passionate audiences, and shares its main moments with more than 50,000 followers on Instagram.

I developed the influencer content strategy and scripts, creating authentic touchpoints between Texaco’s brand values and the communities it sponsors.

Objectives

• Develop strategic scripts for influencer content to strengthen Texaco’s digital presence in the automotive and sports sectors, especially among Flamengo supporters.

Plan

• Creating customized scripts for automotive influencers with practical tips about Texaco lubricants for cars and motorcycles.
• Developing themed scripts linking Flamengo passion to Texaco’s strength and reliability.
• Ensuring alignment between brand guidelines, campaign objectives and influencer style.
• Suggesting formats (Reels, Stories, carousels) to maximize reach and engagement.

Execution

• Scripting technical content in clear, accessible language, making it easy for non-specialist audiences to understand.
• Creating thematic scripts in a close, familiar tone, especially for the Flamengo audience, reinforcing the brand’s sponsorship.