LinkedIn

About

ICONIC Lubrificantes is one of Brazil’s leading lubricants companies, born from the merger of Ipiranga and Chevron’s lubricant businesses in the country. With over 1,000 employees responsible for the development, production, distribution and sale of lubricants, fluids, greases and cooling liquids, and a portfolio that includes Texaco and Ipiranga brands, ICONIC serves more than 100,000 clients across transport, agribusiness, mining, and energy sectors.

I was responsible for building and managing their LinkedIn presence from the ground up, creating institutional and humanized content that positioned ICONIC as a reference in technology, safety, and innovation.

Objectives

• Develop strategic and institutional LinkedIn content, reinforcing ICONIC’s positioning as a reference in technology, safety and innovation in the automotive and industrial lubricants sector.

Plan

• Planning and writing institutional content tailored to a B2B audience, translating the ICONIC brand DNA for LinkedIn.
• Developing inspiring and humanized copy aligned with the company’s visual and verbal identity.
• Defining editorial lines on themes such as safety, innovation, technology, sustainability and culture.
• Creating the monthly content calendar, monitoring and performance analysis to produce performance reports.